So in the last week One Direction have been referenced on The Colbert Report, The Daily Show and Last Week Tonight.
The Colbert Report, 8th September
The Daily Show, 11th September
(On launching an attack on ISIS without the support of any Muslim countries) “We can’t go to war against a Muslim group without a Muslim ally. Now we’re just a group of grown men at the One Direction concert without any kids. I mean, we’re there for the right reason, we love the music, but that’s not what everyone else thinks! Everyone else thinks creep-alert!” (video here)
Last Week Tonight,14th September
"Finally tonight; Twitter. It’s not just for pithy observations, dick pics or messages to your favourite One Direction member, who for some reason never responds to you. What is wrong Liam?! What part of “u up?” don’t you understand?!” (video here)
It’s interesting that the first two contain inadvertent commentary about what happens when you target a band exclusively to the youth market.
While Stephen Colbert’s comment could be taken as saying that One Direction is ‘over’ and that 5SOS is taken their place, however to me it’s a step in the right direction; the band wants to be taken seriously and appeal to a wider audience and being on backpacks is not how you achieve that.
John Stewart’s comment is both complimentary and wary; enjoyment of the band, but aware of the preconceived notions, judgements and assumptions made about (particularly male) adult fans.
And John Oliver’s reference shows shameless and un-self-conscious enjoyment of the band/members, without care for who they ‘should’ be marketed to.
It was interesting to see the boys referenced so frequently in such a short space of time, given that normally chatter about them is relatively quiet (except of course, their personal fangirl, Jimmy Fallon).